Sitia Beach, September 2012. The port town of Sitia, built on the side of a hill and overlooking a wide, open harbour, sits quietly in the northeast of Crete. Tourism here is wonderfully low-key, from the modest collection of tavernas and cafes lining the promenade to its spotless beach right in the town itself. There were barely a handful of people sunning themselves on Sitia’s sands each day, though that didn’t stop an entrepreneurial local from serving drinks, snacks and indeed main meals right to your deck chair. Perfect.